There are many reasons why I adore magazines. There are even more reasons why I love fashion magazines. And even though many people find advertisements annoying and flip past them as quickly as possible to get to the copy, I relish in them.

Some fashion advertisements are gorgeous. Take for instance, this Tiffany ad I spotted in the latest edition of Australian Vogue. It stopped my dead in my flip, and I don’t think it’s only because I’m a sucker for a redhead and expensive jewelry.

I tend to spend a lot of time analyzing advertisements. Sometimes I hate them, other times I don’t. Sometimes I think they are ridiculous, over-the-top and just bad form. Other times I think they’re better than the fashion shoots themselves. I’ve purchased a magazine based purely on the quality of ads I looked at in the first few pages.

I admit, I’ve judged a book by the quality of its back cover ad.

Working in the journalism biz, I understand the importance those ads play. The struggle between ad space and copy space will always be, but if you’re going to lovingly hog the front sections, might as well do it with style, right? Thanks Tiffany. 

x

(FYI: the featured redhead is none other than Manchester model Karen Elson. She cleans up nicely!) 

Tags: Fashion & Beauty //